ABOUT US
We are making fundraising easier for emerging managers. By combining expertise in business development, investor engagement, and branding, we deliver solutions that set you apart from the competition. We are strategic partners dedicated to driving the growth and success of our clients in the competitive world of investments.
Our team combines expertise in business development, fundraising strategy, and branding to offer customized solutions that help investment firms achieve their goals and stand out in the market.
OUR FOUNDER
Diana Tenkova founded Institutional Quality to address the inefficiencies in the global investment landscape, particularly the challenges emerging fund managers face in accessing institutional and family office capital. Too often, newer funds struggle to gain traction due to the misconception that only large AUM or established brands can attract serious investor attention. This narrative has prevented many promising managers from achieving their full potential.
Having worked extensively with both top-tier asset managers and boutique specialists, Diana has seen firsthand how the right strategy, positioning, and outreach can level the playing field. With a deep understanding of investor dynamics and a passion for championing innovative managers, she launched Institutional Quality to bridge the gap between talented fund managers and the capital they need to thrive.
Institutional Quality is built on the belief that emerging funds can achieve “institutional quality” through thoughtful, tailored approaches. Diana’s mission is to empower fund managers to not only meet but exceed the standards required to engage sophisticated investors, ensuring they have the tools and visibility to compete on a global scale.
Institutional Quality, we’re here to help you grow confidently, strategically, and sustainably.
Let’s transform your fund’s future together.
WHO DO WE WORK WITH
Institutional Quality acts as an outsourced business development department or emerging managers and specialized investment firms. Our clients span a broad range of private market sectors, including:
Venture Capital
Real Estate
Private Equity
Hedge Funds
Start Ups
WHY OUR CLIENTS CHOOSE US
Whether they are launching their first fund or scaling an existing one, our clients rely on us to:
Create and execute tailored fundraising strategies that align with their vision and market positioning
Identify and connect with relevant LPs to build strong, sustainable partnerships
Develop and refine messaging that resonates with investors in today’s competitive investment landscape
Provide ongoing support so they can focus on their core operations and investment objectives
Our mission is to empower investment managers to secure the capital they need to succeed, without the overhead of a full, in-house business development team.
OUR PROCESS
We start with a complimentary introductory call to understand your unique situation, needs, and goals. This is an opportunity for us to get to know each other and ensure a strong foundation for our collaboration.
We work with you to establish a budget that is both realistic and affordable. Together, we agree on the key strategies that Institutional Quality will implement, tailored specifically to fit within your budget
We carefully assess your fundraising process to identify the most critical areas that need attention. This ensures that our efforts are aligned with your priorities and will have the most significant impact.
Once the plan is in place, we dive in and begin executing the agreed-upon strategies, ensuring that everything is done with precision and transparency.
FAQs
How do you identify the right LPs for my fund?
We start by understanding your fund’s investment thesis, goals, and values. Then, we leverage our network and industry insights to identify LPs who align with your strategy.
What types of investment firms do you typically work with?
Our clients range across the private markets spectrum, including venture capital, private equity, real estate funds, hedge funds, and specialized investment vehicles like infrastructure or impact funds.
What makes your approach different from other fundraising consultants?
We act as an extension of your team, providing tailored strategies rather than a one-size-fits-all approach. We work behind the scenes, so you can be the superstar.
Do you only work with emerging managers, or do you support established firms as well?
While we specialize in helping emerging managers, we could also work with established firms launching a new strategy.
What are the first steps if we decide to work together?
Our process begins with a discovery call where we discuss your goals, challenges, and expectations. From there, we craft a strategic plan that outlines your unique value proposition, target LPs, and the roadmap for our engagement.
How long does the typical fundraising engagement last?
The timeline varies depending on your specific needs and fundraising goals, but most engagements range from 6 to 12 months.
Can you help us with our fund’s branding and positioning?
Absolutely. We help you clarify your narrative, value proposition, and market positioning to ensure your story resonates with the right LPs, setting you apart in a competitive market.
Do you work with international LPs?
Yes, we have experience working with LPs globally and understand the nuances of connecting with international investors, whether they are based in North America, Europe, Asia, or other regions.
How do you measure success in a fundraising engagement?
Our success metrics go beyond capital raised. We focus on building long-term investor relationships, expa
I just launched my fund and I don’t have any investors. Can you help?
Absolutely. We don’t work with a minimum AUM criteria.
How involved do you get in the day-to-day fundraising activities?
We provide as much support as you need, from high-level strategy and messaging down to investor research, and preparation for meetings.
What if my fund has a unique strategy or niche focus?
We love unique strategies and specialized funds. Our experience with a diverse range of funds allows us to adapt our approach to highlight the unique value proposition of niche and differentiated investment strategies.
How do you handle confidentiality with LP relationships?
We maintain strict confidentiality and always operate with discretion, ensuring that sensitive information and investor relationships are managed with the utmost professionalism.
Do you provide advice on fund structuring and terms?
No we don’t, but we can connect you with industry partners.